I've been thinking about how much first impressions matter, and you know what? They REALLY. DO. MATTER. So with that in mind, have you thought about 4 ways your current photo might be hurting your business instead of helping it?
1. The Throwback
I get it. You like that photo you had taken years ago. But guess what? Unless you work exclusively via email and phone calls, your clients are going to see what you look like now and realize you're not 15-years-ago you anymore. Not to mention, is that throwback hairstyle and fashion doing you any favors?
The remedy: Figure out what it is you really like about that old photo, and communicate that with your photographer. Be willing to tell them the things you're self-conscious about, and trust them to create a new image of you in your best light.
2. Is This a Dating Profile?
If you're using the same "check me out" pose on Tinder and on LinkedIn, we have a problem. Is your image communicating "trustworthy, confident professional in their career field" or "interested in long walks on the beach and snuggling by the fire"?
The remedy: Ditch the dating photo and communicate with your photographer about what it is about your personality you want to convey in your photos, while still conveying professionalism.
3. Background Checks
There's nothing wrong with a nice, neutral background for your professional photo (I love 'em!), but does that gray or white backdrop set you apart and help you stand out as a savvy internet marketing professional or talented artisan?
The remedy: Consider asking your photographer how you can incorporate elements that are relevant to your field, blurring the line between headshot and environmental portrait.
4. Too Much of One Thing
Anymore, pretty much every business is utilizing social media to a certain degree for outreach and marketing? So are you just constantly using the same photo?
The remedy: Collaborate with your photographer to create a selection of images that have variety (It's all about planning; I've created several months' worth of images in 1 location and a 30-minute shoot) so you can inject some variety into your social media feed.
So there you go. Four very fixable scenarios. And here's one more bonus tip: Summer is great time to update your photos. You're probably more relaxed than you are the rest of the year, probably a little more tan, and lastly, with my Summer Headshot Blowout, you can update your images for a one-time rate of just $120 for an awesome 30-minute session.
This promo ends August 10th, so I definitely recommend jumping on this ASAP!
Isn't it time to create a better first impression?